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Search Engine Optimisation

"To Be or Not to Be" found on Google. You know how you search for new products and services, well so does everyone one else. SEO is no longer a choice it's a MUST HAVE for all businesses who know and understand that standing still, is in fact "letting everyone get ahead". It's a process of ongoing improvement. Great Athletes don't just show up at an event, they train and work hard on their performance every hour, every day. They have strong "why's" to focus and make huge commitment to their "goals", they only want to win.

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Affordable, Effective Search Engine Optimisation Services

Want to be “found” on page 1 of Google? 
Want to be the first company your prospect finds when they “Google”? 
Want to generate more leads or enquiries without increasing your “marketing” spend? 
Want to be the “go to” solution in your market place right now?

When you last Googled for a supplier of a product or service….did you actually go to the second page of results? No? Neither does anyone else! 

Your competitors didn’t get on page 1 of Google by default, they got there by design. They knew the rewards they could expect, so they invested in SEO to not only get them in their strategic place, but to keep them there. With only 10 positions available on page 1 – your business should be there.

If your business is serious about it’s longevity and is serious about growth then I have to tell you straight, NOT having a full SEO implementation strategy is NO LONGER AN OPTION. 

Why is SEO so important and why should I be investing? 

Let’s start with the FACTS : 

  • Over 80% of all consumers now search online before buying or making a purchasing decision 
  • Over 92% of organic clicks to websites come from people looking on page 1 of Googles search platform 
  • Organic SEO traffic is the largest form of traffic to a website and ALL Professionally Implemented SEO work directly impacts that.  
  • Professionally Implemented SEO practices improve the user experience and usability of a web site, which leads to a higher conversion rate when engaging with your business 
  • Professionally implemented SEO helps make your Google My business Listing more visible, and therefore more accessible for customers to do business with you 
  • Professionally Implemented SEO impacts Voice Search, enhances your Mobile Rankings, and makes your business dominate the marketplace and leap frog your competition. After all they are the ones who are gaining competitive advantage over you (at the moment)! 
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Our Proven SEO Strategy

Put simply – professionally lead S.E.O. consists of 3 primary areas 

Technical S.E.O. 

This ensures your website is visible to all search engines and they can crawl and index your website. Whether you knew it or not, your website is being ranked and reviewed automatically on a regular basis, thus defining your visibility to your audience. More importantly how you are seen v your competitors. 

Onsite SEO 

This is all about ensuring your website is Search Engine friendly and includes and being constantly updated on Titles, Schema, Content, H1’s, Architecture and lot’s more. Optimisation is ongoing with your main keywords and geographies. Your whole online presence must integrate and have consistent, key and persuasive content that is relevant to your audience. Never, ever underestimate the quality of your content. 

Offsite SEO 

This consists of ongoing activities such as targeted quality link building, which is done to enhance the reputation of your site to help it build and maintain credibility and ongoing higher rankings. Blog Posts – weekly fresh, quality & relevant Content. Business listings – credible and authentic. Social Media Strategy optimised to align to your total online presence, again quality, fresh and above all relevant copy- content is King. 

There are 2 things we have to bear in mind that drives EVERYTHING we do (1) What your business growth goals and timescales are you want to achieve those in (2) What footprints have your larger competitors left and how do we overtake them. 

Now, that all sounds a bit technical right – so let me take you through each and every step, in simple terms, because it’s important you get the picture – It’s really like a jigsaw, we need all the pieces. 


Frequently Asked Questions

What is Technical (on-page) vs Technical (off-page)  SEO?

  

Technical Answer 

Any work that’s done on the actual web site such as, titles, tags, descriptions, content, website structure, etc., is known as On-Page. Any work not done directly on the website, such as blog writing, link building, social sharing, bookmarking, various content and more is known as Off-Page.  

Real Answer

This is NOT an activity, it’s not RANDOM, and it’s not PART TIME, if you are serious about the success of your business. You’ve heard CONTENT is king? Well, did you really think you or your colleagues have the “credentials” and “commitment” to produce on going quality and RELEVANT copy to leap frog your competitors?  

Can you really be objective about your own copy when you are immersed in the business and so close, even if they had the time?  

How does SEO improve my  business? 

Technical Answer 

SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing. 

Real Answer

If you are not working on being on page 1 of google for some, if not all your various products or services, then you are leaving the keys to your safe/access to your deposit account/trust of your existing clients to your competitors, and the whole of your market place up for grabs by your more forward thinking competitors. 

You don’t have to have mega deep pockets to outcompete and leap frog your competitors, you have to have the right strategy and tactics, applied and reviewed every day. You can become a Giant Killer, and not just in the F.A.Cup, but long terms, we can get you up your league by winning on a consistent basis 

Have you ever gone onto page 2 of Google when looking for a solution? No. So don’t expect your potential customers to either! 

Can anyone guarantee first page  rankings?  

Technical Answer 

We cannot always guarantee every business exactly where they will rank without doing our initial competitor analysis. Once this is done we can let you know exactly what is realistically possible and realistic time scales. 

The fact is someone’s business is taking up the first page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, we will deliver. Maybe more importantly we would never start a project without having agreed and clear goals and outcomes to measure performance on.

Real Answer

We have only 1 Goal, to get you on page 1 of google for as many associated words/phrases/searches as possible. We will know in our initial discovery discussions what is actually possible, hence why we don’t BS on our home page about Guaranteeing to get you to No.1. Maybe we’re just too honest for our own good. Actually it’s our reputation that’s as important. Google Pay Per Click advertising will GUARANTEE immediate results and then we can work to “wean” you off these as your Rankings increase dependant on your goals and sales focus 

What’s the difference between Local and National  SEO? 

Technical Answer 

If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business it would try to rank for the keyword + the geography. So for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just Nottingham would want to rank for ‘plumbing supplies Nottingham’. Local SEO is intended to get customers who live in the area to support that local business. 

Real Answer

We need to know where you want to go with your business. Not just now, in the next 2, 3 …5 years and beyond. What’s the point in setting off on something if we need to start taking deviations way down the road. If we understand exactly what the big picture looks like, we will implement the plans and actions that will take “us” ( that’s you and me working together) on the direct route 

What’s the connection between Google My Business and Local  SEO? 

Technical Answer 

Google My Business is like a directory which maintains key business information such as name, address, phone, hours of operation, map, photos, videos, categories of business, forms of payment, etc. Google gives prominence to these listings and they show up on Google SERP’s (search engine related pages) and Google maps, both on desktop and mobile. Hence having a fully completed and verified listing is very important and helps with rankings.  

Real Answer

It sounds like simple stuff, bet you are already on google maps yes? When was the last time you actually looked at what you put? This is not just basic stuff here, this page needs to be optimised and treated with the same respect we will treat your blog/website content and images. It’s the detail that lies underneath and from face value has no value to you, but we know has in your goal to dominate google. Don’t worry, we’ve got a separate section for you to read on “Google My Business” 

How often does Google update it’s algorithms? 

Technical answer 

Google does not give direct answers to this, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear. We track over 1 million key terms allowing us to quickly see fluctuations in a wide range of businesses. By seeing this, we can evaluate what’s working best and make adjustments to your campaigns.  

Real answer 

It’s no secret, it’s a bloody hard challenge, many have given up over time,  but we are “winners” and as such we stay as close to “google” one can get. Our team have NO DISTRACTIONS, their role is simply keep us up to date an implement changes “live” 

What are backlinks and why are they important? 

Technical Answer 

These are links done offsite that signal search engines to the targeted website. There is a lot that goes into backlinking safely. The days of mass link building and black hat SEO are over. At Kapow, we take time and make sure the backlinks come from relevant sites that are true to the business. By doing strong backlink work, your website should rank higher than your competition who many of are solely focused on “on-page” seo work.  

Real Answer

Quite simply put, if you are going to build your own home and do not invest in the proper foundations within which to build your “forever home” what’s the likelihood of it not going to plan, cracks appearing, even possible subsidence further down the line? What if you want to “extend” in the future……NOT A CHANCE, short term thinking, gives short term results. This isn’t just about “link building” it’s about connecting and growing rock solid foundations from which all your future growth and assets will be realised from. 

Contact us to find out more about how our SEO services can help grow your business.

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